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Frers and Royal Huisman have developed the Pura concept, a 131-foot (40-meter) sailing yacht that combines the options of a custom yacht with the benefits of standardized production. 

Architect Mani Frers created the platform, which lets owners choose a yacht’s hull shape, deck and superstructure using different bow and stern profiles and hull sheer. 

PURA Visual Contemporary-E0013_web
PURA Visual Retro-E0068 16x9_web

The interior layout and design also are personalized, even though 80 percent of the yacht’s engineering is completed. 

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