Yachts’ Mission

mission

YACHTS INTERNATIONAL IS THE WORLDWIDE LEADER IN THE SUPERYACHT CATEGORY with its sophisticated global editorial reach, superior distribution, high-profile events, online community network and exclusive partnerships with the industry’s leading boat shows. The magazine offers an insider’s view of the luxury yachting experience with a dynamic mix of quintessential print media, advanced digital platforms, and exclusive yacht owner’s clubs at boat shows. While largely aimed at the American yachtsman, the magazine’s goal is to provide every large-yacht enthusiast insight into the latest launches, design trends, personalities, history pieces, financial and regulatory issues, charter opportunities and yachting destinations.

STRATEGIC ALLIANCE WITH SHOW MANAGEMENT
Through our parent company, Active Interest Media, we own a strategic alliance with sister company Show Management, the worldwide leader in boat show production.

Show Management produces major in-water boat shows in Florida, including the Fort Lauderdale International Boat Show (FLIBS), the largest boat show in the world. FLIBS, owned by the Marine Industry Association of South Florida, attracts more than 100,000 attendees who can view and purchase yachts of up to 200 feet in length, many with prices well in excess of $25 million. In addition to FLIBS, Show Management produces the Yacht and Brokerage Show in Miami, the Palm Beach Boat Show, the Suncoast Boat Show in Sarasota, and the St. Petersburg Boat Show. In addition to the boats themselves, each event showcases equipment and accessories for the operation and enjoyment of boats.

Through this alliance, The Pavilion, our exclusive members-only club at the boat shows enjoyed by superyacht and jet owners, yacht captains as well as top industry professionals, affords us the competitive edge over other publications when it comes to targeted exposure at the boat shows.

In addition, Yachts has the unique opportunity to acquire highly qualified new readers through our access to boat show marketing and databases, our strategic advantage for reader growth and development that is unparalleled by any other yachting title.

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